The NewLit Project: supporting NewJeans and ILLIT without hate | α΄Κα΄ π΅πππππ α΄Κα΄α΄α΄α΄α΄ ☆
By Tori 12/29/25 There is a lot of noise in K-pop fandoms. Comparisons, fights, sides, hate. And in the middle of all that noise, there are artists who just want to make music. The NewLit Project was created to do something simple, but rare: support NewJeans and ILLIT together, in a healthy and respectful way. No sides. No hate. No fandom wars. What is the NewLit Project? The NewLit Project is a fan-led initiative focused on healthy K-pop support. It exists to show that it is possible to support all ten girls from NewJeans and ILLIT without turning music into competition. NewJeans and ILLIT are often placed against each other by toxic fandom behavior. NewLit rejects that narrative. This project believes that: music is not a battlefield idols are not rivals supporting one group does not require hating another Why NewLit exists Fandom culture can be beautiful, but it can also become harmful. Toxic behavior affects not only fans, but also the artists’ reputations, mental health, and publi...